News

For the third consecutive year, we were present with Shopify at eCommerce Day Argentina, with an offering that combined real cases, innovation, artificial intelligence, and conversations with leading brands and actors in the digital ecosystem.

We are opening the doors to LOP Shopify Arena, a new space designed to bring the Shopify community in Argentina together, build connections, and boost new collaboration opportunities.

In a new episode of Shopify Space, we talk with Hernán Litvac, co-founder of icomm, about the impact of artificial intelligence on marketing automation, personalization, and the evolution of the Shopify ecosystem.

We participated in Shopify DotDev 2026, one of Shopify's most important official global events. Technical talks, workshops, meetings with global leaders, networking with Latin American partners, and early access to the innovations that will shape the future of the platform.

In a new episode of Espacio Shopify, Eugenia Alonso, Head of eCommerce at Home Collection, shares how migrating from Magento to Shopify helped improve the shopping experience, optimize daily operations, and prepare the business for continued scaling.

At Shopify Space, Rosario Vicente shared how eCommerce came to represent 50% of Sodastream Argentina's business and why the local market became a reference for other teams within the company.

With more than 150 updates, Shopify unveiled Spring '26 Edition, an edition focused on artificial intelligence, Agentic Commerce, and new tools for selling on any channel. From LOP, we review the main new features that will redefine how brands operate, market, and scale their businesses.

In a new episode of Shopify Space, Matías Brown, Commercial Manager at Swissbrand, shares how the brand migrated from VTEX to Shopify in just 15 days, launched its new store a few days before Hot Sale, and achieved results that validated the decision.

Shopify enables B2B functionalities across all its plans, removing one of the main barriers to digital wholesale commerce. Customized catalogs, volume pricing, and business accounts are now available for brands looking to expand beyond B2C.

Understanding customers is no longer a competitive advantage, it's a necessity. In this episode of Shopify Space, we discuss how a data-driven strategy can improve conversion, retention, and eCommerce growth.

Shopify launched Agentic Storefronts and enabled direct selling within AI chats. A new channel that redefines how brands capture purchase intent.

An event focused on results: how to simplify operations, integrate technology, and scale an eCommerce with the Shopify ecosystem.