For the third consecutive year, we were present with Shopify at eCommerce Day Argentina, with an offering that combined real cases, innovation, artificial intelligence, and conversations with leading brands and actors in the digital ecosystem.

In a new episode of Shopify Space, we talk with Hernán Litvac, co-founder of icomm, about the impact of artificial intelligence on marketing automation, personalization, and the evolution of the Shopify ecosystem.

We participated in Shopify DotDev 2026, one of Shopify's most important official global events. Technical talks, workshops, meetings with global leaders, networking with Latin American partners, and early access to the innovations that will shape the future of the platform.

In a new episode of Espacio Shopify, Eugenia Alonso, Head of eCommerce at Home Collection, shares how migrating from Magento to Shopify helped improve the shopping experience, optimize daily operations, and prepare the business for continued scaling.