Ecoway: a blend store to integrate B2B and B2C on Shopify Plus

One ecosystem for two experiences

Ecoway needed to solve a specific challenge: integrating its B2B and B2C operationsinto a single online store, while maintaining the particularities of each business model.

The project accounted for different purchasing conditions, prices, catalogs, payment methods, and delivery options depending on the type of customer.

The solution was to develop a blend store on Shopify Plus, capable of integrating both experiences within a single ecosystem and adapting the shopping journey according to the conditions corresponding to each customer.

An experience tailored to each customer

One of the main challenges was to design an experience that could account for the differences between individual and business customers without losing the simplicity of operating within a single store.

To achieve this, we worked on registration and identification of the different profiles, management of commercial conditions, and catalog segmentation.

Thus, each customer can access a shopping experience suited to their needs, while Ecoway maintains its different business models within a single platform.

A solution connected to the business operation

The integration of B2B and B2C required bringing Ecoway's business rules to different stages of the shopping experience.

We worked on the checkout, payment methods, delivery options, and catalogs, developing automations and rules that allow adapting these conditions according to each customer's profile.

The result is a store that not only integrates two shopping experiences but also supports the way the business manages its commercial operation.

From Discovery to Go Live in 15 days

One of the project's differentiators was the speed of implementation: 15 days from Discovery to Go Live.

To achieve this, we worked in a coordinated manner between the LOP and Ecoway teams, identifying the business needs, prioritizing the scope, and developing the solutions necessary to bring the different business rules to the digital experience.

The joint work allowed us to move forward with the implementation in an agile way, also supporting the necessary integrations for the operation.

A flexible solution to integrate B2B and B2C

The Ecoway experience demonstrates how Shopify Plus allows integrating B2B and B2C operations in a single store, with business rules and shopping experiences adapted to the needs of each business.

At LOP, we combine our expertise in Shopify Plus with a custom development approach to meet the specific requirements of each operation, integrating technology, shopping experience, and business logic into a single solution.

This work reflects our ability to support brands looking to evolve their eCommerce and integrate different business models within a single ecosystem.

One ecosystem. Two experiences. One single team.

Does your business need to integrate B2B and B2C in Shopify Plus?

At LOP we develop custom eCommerce solutions, combining the technology of Shopify Plus with the specific needs of each business.

Let's talk about your next project: https://lop.global/pages/contacto