eCommerce Day Argentina once again brought together leaders, brands, platforms, partners, and professionals from across the industry to share experiences, analyze trends, and ponder the evolution of digital commerce.
For us, it was an especially significant edition: for the third consecutive year, we shared this space with Shopify, solidifying a growing relationship that allows us to be closer to brands that are transforming their businesses through eCommerce.
Our presence had various touchpoints: from the stage and real case presentations to our booth, where we discussed technology, innovation, and the new opportunities opened up by artificial intelligence.

Three years of growth with Shopify
Being with Shopify again at eCommerce Day Argentina represents much more than a shared presence at an event.
It is the result of a relationship that we have been building and strengthening for years, with a clear objective: to support more brands in the evolution of their digital businesses with Shopify.
During this edition, we reconnected with clients, partners, professionals, and companies that are part of the ecosystem, as well as many brands that are evaluating new challenges for their eCommerce operations.
The eDay was an opportunity to listen to these needs, share experiences, and show how technology can help build simpler, more efficient operations ready for growth.

A real case of migration to Shopify Plus
One of the central moments of our participation was the presentation of the success story we developed with Distrinando, where we showed how four brands —Crocs, Reebok, Kappa, and Piccadilly— migrated their operations from Magento to Shopify Plus.
The presentation was led by Lucas Ruiz, Head of eCommerce at Distrinando, along with Antonio Martínez Bretón, Head of LATAM Partner Management at Shopify, and moderated by Sergio Di Stilio, Co-Founder of LOP.

From Magento to Shopify Plus in 45 days
The case demonstrated, through a concrete experience, how a multi-brand migration can be approached and how a complex technological process can be transformed into an opportunity to revolutionize operations.
In just 45 days, we worked with Distrinando to migrate four brands to Shopify Plus, aiming not only to change platforms but to build a more stable, autonomous, and scalable technological foundation.
The project also included a new challenge: the launch of Columbia on Shopify Plus, demonstrating how an infrastructure designed for growth can support new business opportunities.
Beyond timelines and technology, the case raised a question many companies are asking today: what impact can a migration have when the goal is not just to change platforms, but to evolve the business?
Our experience with Distrinando showed that the answer lies in combining technology, methodology, and business knowledge to reduce complexity and create an operation ready for growth.

We shared our vision for the future of eCommerce
Our participation also extended to various discussion forums at the event.
Esteban Di Stilio and Antonio Martínez Bretón were part of panels and conversations that addressed some of the main challenges and opportunities currently facing digital commerce.
From the evolution of platforms to the integration of artificial intelligence, the focus was on how companies can prepare for a scenario where technology advances ever faster, and consumer expectations also increase.
For us, these spaces are especially valuable because they allow the conversation to go beyond functionalities and focus on something fundamental: how to apply technology to solve concrete problems and generate better digital businesses.

Introducing Agentic LOP: artificial intelligence applied to eCommerce
At our booth, we also presented Agentic LOP, our suite of artificial intelligence solutions developed to enhance eCommerce operations.
The proposal integrates Pulse, Core, and Flow, solutions oriented towards performance, catalog, and execution, respectively.
With Agentic LOP, we aim to shift the conversation about artificial intelligence from experimentation to action: integrating it into the processes that run a digital business to help teams make better decisions and operate more efficiently.
Learn more about Agentic LOP here: https://agentic.lop.ar

A booth as a meeting point for the ecosystem
Throughout the day, our booth was a meeting place for brands, clients, partners, and professionals from the ecosystem.
We talked about Shopify, migrations, scalability, operations, and artificial intelligence, but we also took advantage of eDay to reconnect face-to-face with many of the people with whom we share projects and challenges throughout the year.
This combination of content, innovation, and networking was part of what made this edition particularly valuable for us.
A day that confirms our direction
Our participation in eCommerce Day Argentina 2026 reflects much of what we have been building: we continue to grow with Shopify, supporting brands in their transformation processes and developing new solutions to help companies build simpler, more efficient, and scalable eCommerce operations.
Thank you for sharing this eDay with us
We want to thank all the clients, partners, brands, and professionals who visited our booth during the day.
Also to our entire team, who made every conversation, presentation, and meeting possible.
From eCommerce Day Argentina 2026, we take away new ideas, new challenges, and, above all, the confirmation that the future of eCommerce is built together: combining technology, knowledge, innovation, and the people who make it all happen.
And we want to continue to be part of that future.



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LOP Shopify Arena: a new meeting point for the Shopify ecosystem in Argentina
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