Swissbrand made an unusual decision: to migrate from VTEX to Shopify in just 15 days and launch its new online store just days before Hot Sale, one of the most demanding times for any e-commerce operation.
In a new episode of Espacio Shopify, Matías Brown, Commercial Manager of Swissbrand, shares how the brand tackled this project with the LOP team and what were the keys to executing the migration in record time.
Why did Swissbrand decide to migrate to Shopify?
The search for a simpler platform to manage, with greater autonomy for internal teams and a more efficient cost structure, were some of the factors that drove the change.
According to Matías during the interview, Shopify allowed them to reduce their reliance on third parties for operational tasks and focus more on the growth of the online channel.
Additionally, the brand identified an opportunity for economic optimization, with an approximate 30% reduction in platform costs and a 40% reduction in sales-related fees.
The first big challenge: Hot Sale
The new store went live just days before Hot Sale, one of the most important e-commerce events of the year.
Far from being an obstacle, the event ended up becoming the first major validation of the migration.
During the conversation, Matías shares the results obtained by the brand after the platform change:
- More than 110% improvement in conversion rate.
- 42% more revenue compared to the previous Hot Sale.
- 25% less traffic compared to the previous edition.
These results showed that the improvement was not only associated with the volume of visits, but also with a more efficient shopping experience and an operation better prepared to convert.
Shopify and a more autonomous operation
Another highlight of the episode is the impact that Shopify had on the daily management of the business.
The platform allowed them to simplify processes, manage products and content more easily, and work with a more autonomous logic for internal teams.
This reduced response times and allowed more resources to be allocated to growth initiatives instead of resolving operational or technical tasks.
Watch the full episode
The Swissbrand experience demonstrates that a platform migration can not only be executed in a short time, but also become an opportunity to improve results and prepare the business for its next stage of growth.
About Espacio Shopify
Espacio Shopify is an LOP initiative that brings together leaders from the Shopify ecosystem to share experiences, strategies, and trends that drive e-commerce growth.
Each episode aims to provide valuable content for brands, partners, and professionals in the sector who are committed to digital innovation.
We are Shopify Plus Partners.
Migrate and grow with Shopify with experts: https://lop.global/pages/contacto
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