In a new episode of Espacio Shopify, Rosario Vicente, Head of eCommerce at Sodastream Argentina, revealed that e-commerce plays a central role in the company's strategy and already accounts for 50% of the brand's business in the country.
In addition to its contribution to turnover, eCommerce has become one of the main points of contact with consumers, allowing the company to better understand their purchasing habits, analyze behaviors, and detect growth opportunities.
From an online store to a brand experience
One of the most interesting concepts from the episode was how SodaStream understands its digital channel.
For the company, eCommerce is not just a transactional platform. The online store plays a key role in the brand experience, bringing consumers closer to the entire product ecosystem and helping them make better purchasing decisions.
With this objective, Sodastream has worked on continuously optimizing the user experience, incorporating new functionalities and developing initiatives aimed at both customer acquisition and loyalty.
Why is Sodastream Argentina a benchmark for other markets?
One of the most notable pieces of information from the conversation was the recognition received by the Argentine team within the global organization.
According to Rosario Vicente, various Sodastream countries regularly consult Argentina to learn about implementations, experiences, and projects developed on Shopify.
This positioning is the result of several years of evolution of the digital channel, with a focus on user experience, innovation, and continuous optimization.
Shopify, artificial intelligence, and growth
Another topic addressed was the role of technology in the evolution of the business.
Rosario highlighted the value of Shopify as a platform to support the brand's growth and explained how the artificial intelligence integrated into Shopify has become a daily tool for obtaining information, analyzing purchasing behaviors, and streamlining processes.
The combination of data, automation, and specialized tools allows the team to dedicate more time to strategy and accelerate decision-making.
A case that demonstrates Shopify's potential
The experience of Sodastream Argentina reflects how a strategy focused on experience, innovation, and technology can transform the role of eCommerce within an organization.
With a channel that already represents 50% of its business and recognition that transcends local borders, the case demonstrates that harnessing the potential of Shopify goes far beyond having an online store: it's about building experiences, fostering long-term customer relationships, and creating new growth opportunities.
About Espacio Shopify
Espacio Shopify is an initiative by LOP that brings together leaders from the Shopify ecosystem to share experiences, strategies, and trends that drive eCommerce growth.
Each episode aims to provide valuable content for brands, partners, and professionals in the sector who are committed to digital innovation.
We are Shopify Plus Partners.
Migrate and grow with Shopify alongside experts: https://lop.global/pages/contacto
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