Shopify Space: Distrinando migrated 4 brands from Magento to Shopify Plus

The first episode of the second season of Shopify Space features Distrinando, a leading footwear and apparel company in Argentina, which decided to transform its digital operations by migrating its stores from Magento to Shopify Plus.

During the conversation, Lucas Ruiz, Head of eCommerce at the company, shares the challenges of the process, strategic decisions, and results obtained in the first few weeks.

Distrinando and its migration to Shopify Plus

Distrinando started as a company focused on physical and wholesale channels, but in recent years, eCommerce has become central to its growth strategy.

With international brands such as Crocs, Reebok, Kappa and Piccadilly, the challenge was clear: build a digital operation capable of scaling, supporting demand peaks, and offering a better shopping experience.

However, the previous platform presented technical limitations that hindered the evolution of the channel.

The breaking point: technical and operational limitations

One of the main problems was the lack of agility to develop improvements and maintain site stability.

As Lucas explains in the episode, for several months the team was unable to correctly advance the evolution of eCommerce due to recurring technical problems. This situation accelerated the decision to migrate to a more robust and scalable SaaS solution.

Migration to Shopify Plus in record time

The project involved the migration of four brands to Shopify Plus within 45 days.

The included stores were:

• Crocs
• Reebok
• Kappa
• Piccadilly

The implementation was carried out gradually, with only a few days between each launch, minimizing commercial impact and accelerating the transition.

Stability, performance, and better experience

One of the most significant changes after the migration was the platform's stability.

In the episode, the team highlights:

• Operation without crashes or latency issues
• Improved speed and fluidity in navigation
• Greater confidence to face high-traffic events like Cyber Monday or Black Friday

In addition, the customer experience improved significantly, with a faster, more reliable, and consistent environment.

Multi-brand operation from a single backend

Distrinando is the first company to have a multi-brand Shopify Plus account in Latin America, which gives them another key differentiator: the ability to manage multiple brands from a single backend. 

This allowed for:

• Centralized operational management
• Unified reporting
• Simplified integrations
• Reduced day-to-day complexity

For teams managing several stores, this model represents a significant improvement in efficiency and control.

Artificial intelligence and operational autonomy

The episode also addresses the impact of new artificial intelligence tools within Shopify such as Sidekick, the platform's virtual assistant.

Key uses include:

• Report generation in minutes
• Analysis of operational information
• Rapid resolution of tasks that previously required manual processes

This allows teams to gain autonomy and focus on business decisions.

Conclusion: a migration designed for growth

The Distrinando case demonstrates that migrating from Magento to Shopify Plus is not just a technical improvement, but an operational and commercial transformation.

For companies facing technological limitations, stability problems, or difficulties in scaling multiple brands, Shopify Plus offers a robust, flexible, and growth-ready alternative.

If your company is considering migrating platforms or modernizing its digital operations, this case shows that the change can be executed quickly and with an immediate impact on the business.

Watch the full episode

Watch the full episode and discover how a technological decision can transform a business's operations and growth.

Watch: YouTube | Spotify

About Shopify Space

Shopify Space is an initiative by LOP that brings together leaders from the Shopify ecosystem to share experiences, strategies, and trends that drive eCommerce growth.

Each episode aims to provide valuable content for brands, partners, and professionals in the sector who are committed to digital innovation.

We are Shopify Plus Partners.

Migrate and grow with Shopify with experts: https://lop.global/pages/contacto