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InglesWhat is UX design?
UX (user experience) design encompasses two definitions. The first has to do with the process that the user carries out when interacting with the product, and the second has to do with the usefulness and functionality of the service and/or product. If the latter is achieved, the user will have had a good experience and may want to repeat a purchase in the future.UX is the way in which the user interacts with a system or service. It is everything you perceive when you browse a website, buy a product, etc.
The user experience is a detail that no company can escape if it wants to make profits in every way. If the potential buyer feels comfortable, the chances that he wants to buy a product increase, which translates into more sales and therefore more economic benefits.
There are many options that can be executed for eCommerce with the aim of improving the user experience.
Digital marketing and UX
Digital marketing and UX design cannot be separated from each other. It is essential to achieve a good balance between the two to achieve sales.You have to focus on a good digital marketing campaign and ads so that people know about your store and products, but, to make more sales, it is very important that your website has an attractive design and simple usability to achieve a good user experience. .
The relationship between UX and eCommerce
In most cases, online stores have a similar visual, in which simple, fast and intuitive navigation is achieved, with the aim of generating a good customer experience.In general, we all go through the same process when we want to buy something. We enter the eCommerce, we look for the products that interest us, we see their characteristics, we add them to the cart and finally we decide the purchase method that is best for us. It is a method that does not bring inconveniences and that is common for anyone.
The goal is for the client to have a simple process, which results in a good user experience. If this is achieved, the chances are high that the person will return to eCommerce to purchase another product, in addition to being able to recommend the site to another person. In this way, we achieve sales and customer loyalty.
Elements that make up the user experience
- Aesthetics : Making a good first impression is important. An attractive aesthetic can lead the client to stay on the website and not look for other options.- Usability : Beyond the fascination that a good design may generate, it is key that the visitor finds what he entered the store looking for in a practical and simple way.
- Information architecture : A site is full of information of all kinds, but it must be organized in such a way that the user obtains the most relevant data without having to worry about minute details.
- Interaction flows : That the visitor can navigate smoothly and that the steps, in the purchase process, are easy to move forward without problems.
- Content : The user has no way of physically seeing and analyzing the product, which is why it is very important to provide all possible information along with the photos of the product. In this way, the person can know the product they are going to buy.
Other details to improve UX
Speed up loading times. In general, visitors have little patience and if they are forced to wait they are likely to end up leaving your site for another. If this occurs, the bounce rate increases, which leads to a drop in the Google results page. For example, Shopify optimizes processes so that each eCommerce loads quickly.Another way, to improve UX, is to be clear with the customer about shipping prices. Transparency always adds up and ends up being positive for the user experience.
There are many more details that can be improved in an eCommerce. However, this has to be done through in-depth knowledge of the client to whom you are seeking to sell. You have to be clear who can be a potential customer, this is necessary to increase store visits and purchases.
Still don't have your own eCommerce?
Currently, and especially in this context affected by the pandemic, it is increasingly necessary to have your own online store, not only to survive but also to generate new customers.If you are looking to have an eCommerce or you still have doubts, we provide a development service on Shopify, with which you can have your own online store, fully manageable and with low sales commissions.
Information source: Shopify .
