Success Story: New Era Argentina

In just 60 days, New Era migrated its B2C store from Magento to Shopify Plus with the implementation of LOP, achieving record growth in sales, users and traffic, and laying the foundation for the next development of the B2B channel.

New Era , the global lifestyle, sports, and urban fashion brand with a presence in more than 80 countries, continues to consolidate its digital growth in Latin America. In 2025, the company decided to take a key step in its regional strategy: optimizing its eCommerce operation in Argentina with a new platform and a revamped user experience.

For this challenge, Caffaro Hnos , official representative of New Era in Argentina chose Shopify Plus as the platform to scale its B2C and B2B channels, and trusted us, a Shopify Plus certified agency, to lead the end-to-end implementation of the project.

In the first 30 days with Shopify , New Era achieved:
+202% total revenue
+109% orders
+44% average ticket

Challenge

New Era faced a number of technical and strategic obstacles that limited its online growth:

• Outdated platform (Magento) with no control over key analytics settings, SEO structure, or technical performance.
• Offline visual design with the brand's global identity.
• Poorly optimized user experience, especially on mobile devices.
• Lack of flexibility to adapt the site to the Argentine market and meet the visual and operational standards required internationally.

The challenge was clear: Migrate to a robust solution, scale the B2C business in a competitive environment, and build a user experience aligned with New Era's values.

Solution

Together with Caffaro Hnos , we took on the complete management of the project. In just 60 days, a complete migration from Magento to Shopify Plus was executed, completely redesigning the technical, visual, and operational structure of the B2C channel.

Main actions implemented:

• Complete website reengineering: speed, efficiency and clarity of navigation.
• Comprehensive SEO audit: review of redirects, architecture improvements, and implementation of best practices.
• Performance optimization: Initial load time was reduced from over 7 seconds (Magento) to just 0.5 seconds on desktop and 1.8 seconds on mobile (Shopify), meeting Core Web Vitals standards.
• Mobile-first UX/UI design: focused on the Argentine consumer and aligned with New Era's global visual identity.
• Complete reconfiguration of analytics (GA4) and menu architecture adapted to the local market.
• Incorporation of key functionalities such as: wishlist, stock alerts, product reviews and general interaction improvements.

The entire process was carried out in constant contact with the New Era team, ensuring an agile implementation that was faithful to the brand requirements.

Results

The results from the B2C channel were immediate and compelling in the first 30 days post-migration:

Commercial impact (vs. same period of the previous year)

• +109% in number of orders.
• +202% in total revenue.
• +22% in user acquisition
• +44% in average ticket, driven by optimized navigation and a more effective product strategy.
• 100% order acceptance rate (compared to the previous 30%), consolidating a more efficient and scalable model.

Traffic multiplication

• +185% in sessions.
• +176% new users.
• +309% page views.

In addition to the leap in metrics, the new store achieved:

• Strengthen the brand's digital positioning in Argentina.
• Unify the global brand experience with effective local adaptation.
• Establish a solid foundation for future performance campaigns and organic traffic.

Project with a regional vision

This case marks a turning point in New Era 's regional digital strategy . The migration to Shopify Plus and the comprehensive redesign we led not only resolved the immediate performance and user experience challenges in the B2C channel, but also laid the groundwork for eventual expansion in Latin America.

Next step: As part of the comprehensive project, work is already underway on the development of the B2B channel, which will allow the brand to optimize the management of its wholesale operations and enhance its digital strategy in an even more complete way.

Agustín Carnevale, Head of Ecommerce

" For us, eCommerce isn't just another store; it's the heart of New Era's digital strategy in Argentina. When we decided to migrate to Shopify, we did so because we needed speed, flexibility, and a shopping experience that lived up to the brand's standards. In less than a month, we saw remarkable growth, but most importantly, customers began to perceive a website that was clear, fast, and reliable."

This project demonstrated that a migration isn't simply a platform change or a more attractive design: it's about investing in a stronger community and a forward-thinking business. And when technology is aligned with strategy, the results are more powerful than one might imagine.

Visit the New Era online store: www.newera.com.ar

Migrate to Shopify with experts: lop.global/pages/contacto