In the current context, it is necessary to make quick and accurate decisions in order to achieve good communication with our clients. It is important to be connected, be effective and maintain sales.
Those who already had eCommerce or some interaction with the digital world have an advantage; those who didn't found themselves needing to implement a minimal solution overnight.
The rule of any business is to be where your customers are. Obviously this implies being on WhatsApp and using it as a communication and sales tool.
WhatsApp gives us the ability to quickly communicate with our customers and keep them informed of our products, services, promotions, answer queries and even generate sales through a common communication channel already adopted by the vast majority of users.
How to use and optimize this tool
According to reports made by Facebook, in the countries most affected by COVID-19, the use of WhatsApp increased by 50% during March. In Italy, for example, the increase was 70% and in Spain it reached 76%.
Therefore, it is clear that WhatsApp is a communication channel that, if applied correctly, can generate excellent results.
- Generate an appropriate language according to your brand. Keep it in all communications.
- Optimize response time. Define default messages.
- Communicate promotions, products and services. This will generate sales.
- Inform schedules and processes that influence customer demand.
- Spread your campaigns, as it has a high conversion rate.
Creation of the communication channel through WhatsApp Business
WhatsApp Business has become a communication channel that will allow you to do marketing with the user's permission. Through this channel you will be able to maintain a constant and direct relationship with the client in a simple way.
It is a perfect medium to offer a 24/7 customer service and also to spread your campaigns. You'll also be able to set default and out-of-hours replies, automate, sort, and reply to messages quickly.
WhatsApp Business accounts are created through the app and can be installed on the same phone as your personal one. These accounts can be validated and have a landline number as a number.
- Install a WhatsApp button or link
It is ideal for quick customer contact. If you have a website/ecommerce (this can be done by your developer or through tools like GetButton.io.
You can also create a link as follows https://wa.me/phonenumber, if your number is, for example, 3456789715 and your country code is +54, your link will be: https://wa.me/ 543456789715 (remember to remove the + in front of your country code).
- Connect from your computer
From https://web.whatsapp.com you will be able to link your WhatsApp to your computer and answer messages more comfortably. You can also download the desktop application from https://www.whatsapp.com/download.
- Request complete contact information from your customers
Create a reliable database, for immediate use, requesting this data in the contact and purchase process. Full name, email, telephone, address, location, ZIP, etc.
Complete WhatsApp Business profile- Inform in your company profile
In WhatsApp Business you will be able to generate a company profile, complete it with useful information, address, company description, photo/logo, email address and website.
- Quickly answers
They allow you to save messages and reuse the ones you send frequently. You can answer common questions in no time.
Organize your contacts or chats with labels so you can easily find them.
- Create product catalogs
You will be able to show and share your products with prices, and your contacts can browse these catalogues.
- Use automated messages
Define an away message for when you can't answer, so your customers know when to expect a response from you. You can also create a welcome message to introduce yourself to your customers.
- Create broadcast lists
Send massive and segmented messages to your customers and save on advertising and marketing. Your customers will receive the message as if it were an individual WhatsApp and their responses will not be sent to the rest of the recipients on the list, only to your number. The application can be used to advertise products and promotions in the form of messages, photos, audio, etc.
It is very valuable for the customer to be able to contact you by WhatsApp and for you to be able to respond correctly to resolve any questions regarding the purchase, before making it or during the process of both payment, shipping and post-sale follow-up.
WhatsApp is a communication and sales tool that is and will continue to be used, beyond the current context. Following the advice and recommendations building your profile oriented to the target of your public, with personality and capable of transmitting your concepts and brand ideal, will help smooth communications with your clients and successful sales.