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InglesIf you intend to enter the eCommerce world, with the idea of boosting your online store, then think no more: Shopify is for you. You do not need to have technical knowledge or software and/or hardware, because the platform takes care of those aspects so that you can focus on what is important: selling.
Advantages of Shopify
Shopify has numerous advantages for the user. The first and foremost is that it gives you a 14-day free trial so you can start getting to know the platform. In addition, it allows you to see different statistics to analyze the performance of your online store, either by the number of orders, the products that are sold the most or there is even the possibility of observing in real time which section the visitors are in.Another virtue of Shopify is that the site is stored in the cloud and, in this way, you can better organize and supply your online store. If the platform is managed through a server, the chances of the site crashing or finding faults are greater, so being in the cloud said difficulties are greatly reduced.
Likewise, the platform has its own store with more than a thousand applications so that you can boost your business, as well as the SEO (Search Engine Optimization) function so that your store is better positioned in the search results in the different browsers, with The objective is that possible new customers find your products in an easier and faster way.
What to sell on Shopify?
The first decision to make is to take into account what products you want to be sold in your online store. If it will be the entire catalog or a smaller number of products or if only a specific one. When a customer purchases on your site, Shopify will process it for you to receive payment. And after the transaction, it is time to arrange the order so that the customer receives the product.Of course, it all depends on the business strategy that you define based on the type of products for sale, what your customers ask for and the opportunities that, as an entrepreneur, you will begin to detect in your market to promote the catalog in search of new consumers. .
Payment methods in Shopify
Once you have your online store, the next step is to enable the different payment methods that the platform allows : Mercado Pago, PayPal, Checkout, among others. There are also other less conventional methods that are especially useful for customers who do not want to use their credit card, such as paying by cryptocurrency.Shopify security
In general, the platform is very security conscious and seeks to be constantly updated. The leading eCommerce platform maintains a reliable network, has strong access control measures, maintains an information security policy, and protects customer and card data. In short, all support and security updates are done exclusively by Shopify and without third parties.How to grow in Shopify with your online store?
One of the ways for your e-commerce to start growing is by creating the social networks of the site itself and generating ad guidelines on platforms such as Facebook, Google, among others. It is advisable to analyze in which your online store is most effective, both in sales and in the acquisition of new customers.Although this may be recommended for the first steps, in the medium and long term it may not be entirely profitable and it is best to face a Marketing strategy focused on attracting the public that each one wants, using social networks and SEO to boost the traffic in the online store.
Expansion
Shopify began as an online store itself. The idea, at first, was not to become a platform for electronic commerce. However, over the years, the site progressed and in 2011 Shopify already had more than 11,000 online stores throughout the world.In 2015, the number of businesses on the platform was 140,000. Currently the number grew exponentially, and now Shopify has more than 1,000,000 online stores in a total of 175 countries. In addition, there are more than 8,000 businesses that have Shopify Plus, an option offered by the platform to customize and automate some aspects of the respective store and make the business more effective.
Shopify in Argentina
Regarding the payment method in Shopify, there is the option of connecting the platform with Mercado Pago, one of the most used applications in the country to store and invest money, and thus give the client the possibility to carry out the different transactions.LOP Multimedia is one of Shopify's partners in the region. On December 4, 2019, we organized the first Shopify Meetup in Buenos Aires, which brought together the community in Argentina. The objective was to publicize different aspects of the platform and eCommerce, to advance knowledge and generate networking.
Shopify Integrations
At Shopify you have a platform to manage your business on the internet with ease.• Website, online store and blog. Completely customized in your domain, adapted to mobile devices and free SSL.
• Multiple sales channels and means of payment.
• With Shopify Mobile, an app to control inventory, orders and keep in touch with customers.
• Analytics, for customer traffic, with reports and reports, and a control panel for sales and orders.
LOP Multimedia, Shopify partner
If you want to have your own online store or need to clear up any doubts about the platform, do not hesitate to ask us about our work and the different Shopify integrations.You can also learn about the work we do at Shopify with our clients.
On the other hand, we invite you to read the chronicle of the first Shopify Meetup in Buenos Aires that we organized on December 4: www.lop.com.ar/noticia/Shopify-Meetup-Buenos-Aires,-Argentina-12.
