Shopify Meetup Buenos AiresIn Argentina, we organized the first Shopify Meetup in Buenos Aires , with the aim of bringing together the Shopify community to improve eCommerce, advance knowledge and generate networking.
The event was aimed at merchants who were already selling with the platform or about to migrate to Shopify. The agenda included eCommerce trends and opportunities, logistics, means of payment and success stories.
Current state of eCommerce in ArgentinaThe first speaker was Esteban Di Stilio, Co-Founder of Lop Multimedia, who presented the current state of eCommerce in Argentina with numbers from the first half of the year, where he showed growth compared to 2018, the importance of electronic commerce in Argentina in the present and outlook for the coming years.
Reference was also made to Shopify's statistics during Cyber Monday and Black Friday , highlighting over $2.9 Billion in sales with 25.5 Million shoppers and $1.5 Million in sales per minute.
Migrate to ShopifyFor those present who have the objective of migrating to Shopify, it was shown the ease of getting started, the possibility of selling anywhere with the integrations of Facebook Shop, Instagram Shopping and Google Shopping, promoting the online store through integrated marketing tools to run campaigns on Facebook and Google, manage SEO, manage everything from the same panel with statistics and reports and the ease of managing the different parts of the online store through modules.
What's new in Shopify for 2020
As Partners, we talked about the Shopify news for 2020: Video in the products and the 360 model by default, the possibility of having the multi-language site and augmented reality were the new possibilities that will be available for June of next year in Shopify.
Keys to grow in your eCommerce
We discuss some of the keys to grow in your eCommerce. Some of the tips were the importance of the user experience to convert more, such as good service and response to the user, having the elements of an online store standardized to facilitate the search and not complicating the display of the site with elements or requirements of more .
Good practices in eCommerce
To end the presentation, examples of good practices in eCommerce were shown, such as that the online store is responsive, that all the information is on one screen so that the user has a simple purchase process, that the products have all the necessary references. such as a technical sheet, if the product is per unit or pack, shipping times, discounts, colors, having an orderly design with search filters, showing reviews and comments from other buyers and helping users in real time with tools such as WhatsApp, messenger chat or phone.
Pickit as Shopify Shipping Integrator
Clara Granadé, Pickit's Head of Sales Enablement , was in charge of talking about Logistics and Shopify integration.
To open the talk, they commented on the difficulties that exist today in online purchases since people are not at home to receive orders, either because they are working or with some personal activity, and how this influences sales .
Pickit gave the solution to this problem. With more than 1,000 points throughout the country (275 in CABA, 746 in Buenos Aires, 120 in Córdoba, 82 in Rosario) Pickit gives the buyer the possibility to choose when and where to withdraw the purchase from the online store, since these points are local to the street with extensive opening hours.
Pickit integration with Shopify
Today, more than 1,000,000 people found the solution. Clara said that Pickit is currently finalizing the integration with Shopify to be able to connect the online store and have the benefit of those more than 1,000 available sales points.
Mercado Pago for ShopifyFor means of payment, the person in charge was Federico Casserly, Business Development of Mercado Pago, who explained why he chose Mercado Pago to charge in Shopify.
One of the notable points is fraud prevention since the platform has artificial intelligence that analyzes more than 5,000 payment variables with risk assignment in real time, with a team of experts made up of engineers, economists, mathematicians and statisticians. and manual review with 120 specialized analysts. As important data. Mercadopago in Argentina has 92.72% approval (data from November 2019).
Mercado Pago integration with Shopify
Federico showed how to easily and quickly integrate Mercado Pago with Shopify in 4 simple steps. Also the different means of payment that can be offered, interest-free installments and the possibility of collecting payments with 2 different cards, being of great value for dates such as Cybermonday and Hotsale.
Experience with ShopifyTo close the presentation of the Shopify Meetup Buenos Aires, Josefina Artemisi, ECommerce & Corporate at Bodegas Bianchi , spoke about the experience with Shopify.
He gave a brief introduction to the history of Bodegas Bianchi and how in 2017, after conducting studies, they decided to create an online store to sell online and give consumers the possibility to buy from wherever and whenever they want.
Josefina said that they decided on Shopify for their online store because of its ease of operation and being able, in minutes, to update the slider, texts or products on the main page, have unlimited products, integration with means of payment and shipping, hosting maintenance, certificate SSL security, support 24 hours a day, 7 days a week, scalability and generation of coupons and discounts to retain customers, among others, all included in the most basic subscription.
To close, the simplicity of the platform to modify it, customize it and increase the conversion rate was shown.
Bianchi Wineries on Cyber Monday
Shopify, being a powerful platform, gave the possibility of customizing the Bodegas Bianchi online store with the colors of Cyber Monday, the creation of personalized modules, such as a timer for limited-time promotions, being able to segment the products on sale and cookies by category with the geometry of the event logo.
Also the complete redesign of the cart in its mobile version and the possibility of knowing how much money the user needed to have free shipping.
Other changes that were made were a new menu in its mobile version, with a better product search option, access to registration, language and contact change.
The results of these changes were a 98% increase in the conversion rate during Cyber Monday compared to the Hotsale of the same year, an 86% increase in the conversion rate with the new mobile menu, 10% more hits in search results and a 30% increase in conversion rate with the new version of the cart.
App Integrations with Shopify
In addition, Josefina commented on some of the needs they had in their online store and that thanks to the more than 3,200 applications that Shopify has, they were able to integrate and resolve multi-language, send push notifications, generate special prices for certain types of customers, and integrate with media. shipping and email marketing platforms.
Closing of the Shopify Meetup Buenos AiresTo close the Shopify Meetup Buenos Aires in Argentina, some raffles of products provided by sponsors and supporters were held. Shopping vouchers at Giant, Rusty caps and a box of wine were some of the prizes that those present could win.
We thank the Shopify community in Argentina that participated in this first MeetUp in Buenos Aires and stayed after the event to network, share their experiences and ask the Speakers questions.