What is the Argentina Benchmark Project?The Benchmark Argentina Project arises from the metrics commission of the Argentine Chamber of Electronic Commerce in order to have data on what is happening in Argentina with eCommerce companies, their status and how they are within the sector.
Why was he born?We are all consumers of data but nobody shares it, although everyone wants it. Many times we end up consuming that page data that we do not know if it is real, how it is composed, or how or when it was taken.
Benchmarking in ArgentinaIn Argentina there is no Benchmark . Many times to find out what the conversion rate or conversion cost is, you go to sites where they compare us with countries like the United States, the United Kingdom or Australia.
But we needed to know data from our real market to be able to compare ourselves, relate to the industry, get to know the competition, put together our strategy and improve objectives.
Characteristics of the Argentina Benchmark ProjectThe Benchmark Project in Argentina is going to be simple, free and powerful. It will be a collaborative project where each company can upload their data and if they need others that are not found, they can be suggested. These data will allow decisions to be made based on their own, the competition and the market, since they will be from Argentina and will be standardized. Data will be presented by quarter and by industry.
The data from the Argentina BenchmarkSome of the data that the Benchmark Argentina Project will have will be the participation of the eCommerce channel in total sales to find out what percentage comes from that sector; what was the increase or reduction of sales in percentage with respect to the same period of the previous year to progressively see this evolution; and also the category, conversion rate and amount of sales. All of this will allow you to measure yourself and compare yourself with similar peers. In addition, data will be available on means of shipments and payments, which will allow us to know if any of them increased their sales.
data securityThe data upload of the Benchmark Argentina Project will be anonymous. No one will know what company that data is from, only the industry to which they belong. The data that will be in the Argentina Benchmark will be from companies of the Argentine Chamber of Electronic Commerce . Also to avoid loading duplicate data, they can only be loaded with the registered email and password of CACE members. Neither will figures be requested, but percentages and amounts in different areas.
Argentina Benchmark Project TestDuring the DataLab, a test of the Benchmark Project was carried out with those present, where it was shown through some questions how the data was loaded and displayed.
The Argentine Chamber of Electronic Commerce also announced that on Thursday, December 5, the system for data loading will be enabled. That same day at 2:00 p.m. A webinar will be held for your training.