What's new in Shopify Editions Winter '24

Shopify has launched its long-awaited Winter '24 Editions with over 100 product updates that promise to further strengthen the eCommerce foundation for the world's largest merchants.

Introduced by Glen Coates, VP of Product at Shopify, some of the platform's latest updates are designed especially to address the specific needs of large-scale businesses.



From improved extensibility to advanced AI features, below we share a summary of the highlights from Shopify Editions Winter '24:

Improved extensibility

With 14 new APIs and updates, as well as more than 90 new apps available, Shopify gives brands the freedom to customize their checkout process to their specific needs. Additionally, with the Checkout Sheet Kit, it is now possible to bring the personalized checkout experience to native mobile apps.

Focus on B2B

Recognizing the potential of the B2B market, Shopify has integrated business-specific features into its core platform. From sales rep permissions to customizable promotional discounts, brands have all the tools needed to boost their B2B operations effectively.

Investments in Retail

Integrating all retail operations into a unified commerce solution is one of Shopify's priorities. With the introduction of enhanced POS terminals and the ability to ship directly from physical stores, the platform offers brands a seamless retail experience.

Artificial intelligence

Shopify Magic, the suite of AI-enabled features, is now integrated across the platform. From image generation to semantic search, brands can harness the power of artificial intelligence to improve customer experience and optimize their operations.

Conclusions