Shopify Plus vs. Tiendanube Evolution: When your eCommerce needs to scale without limits

Shopify Plus is the platform of choice for brands that have already surpassed the initial stage of eCommerce and are looking to scale with world-class technology. With a global infrastructure, advanced features, and an ecosystem designed for growth, Shopify Plus represents the next logical step for those looking to go beyond.

Tiendanube Evolution, on the other hand, is an enhanced solution within the Tiendanube ecosystem, designed to support brands in their mid-stages. While it offers more capabilities than its standard version, it is still limited by an architecture that was not designed for large-scale operations.

In this article, we compare both platforms and show you why switching to Shopify Plus may be the most strategic decision for your business.

From managing sales to boosting your online business

Shopify Plus was built for high-growth brands: businesses that need a reliable platform with global infrastructure, customization capabilities, and tools to optimize every aspect of their operations.

Tiendanube Evolution is bound by the limitations of its underlying architecture: limited functionality, limited customization, and poor integration with world-class tools.

The difference isn't just technical, it's strategic: Shopify Plus lets you play in a different league.

Key advantages of Shopify Plus over Tiendanube Evolution

Greater customization and brand control

Shopify Plus lets you build completely personalized experiences, from design to checkout.

Tiendanube Evolution offers templates and some flexibility, but it doesn't achieve the levels of control or visual quality that Shopify allows.

Performance and speed

Shopify Plus runs on a global, ultra-fast infrastructure optimized for unlimited scale.

Tiendanube Evolution may be affected by traffic spikes or key campaigns.

More predictable costs

Shopify Plus has a fixed monthly fee that includes up to 10 environments, low sales commissions, priority support, and full access to advanced features.

Tiendanube Evolution applies commissions on each sale and may charge additional fees for external features or services, which increases the cost of the transaction as volume increases.

Native B2B included

Shopify Plus natively incorporates B2B tools: custom pricing, segmented catalogs, specific payment terms, and shopping portals, all from a single admin panel.

Tiendanube Evolution does not offer a native B2B module; external solutions or manual adaptations are required, which limits the agility and experience for corporate clients.

Infrastructure without limits

Shopify Plus supports high volumes of traffic, catalog, and transactions without impacting performance.

Tiendanube Evolution has a more limited scope, and when scaling, it can become an operational bottleneck.

Integrated AI

Shopify Plus includes AI tools in the admin and shopping experience: description generation, automated chat responses, personalized recommendations, and predictive content.

Tiendanube can integrate AI through external apps, but does not offer native functionality.

Automatic updates

Shopify releases over 150 improvements every 6 months, with no downtime or technical lock-in.

Simplified international sales

Shopify Plus allows you to sell in multiple countries, languages, and currencies from the same platform.

Tiendanube Evolution is limited primarily to Latin America and requires manual configuration for each currency or language.

Checkout optimized to convert

Shopify Plus offers fast, secure, and mobile-first checkout with advanced optimization options.

Tiendanube Evolution has a more limited checkout.

Ecosystem of integrations

Shopify Plus gives you access to thousands of top-tier apps for automation, marketing, fulfillment, and customer service.

Tiendanube Evolution offers a more limited ecosystem with less technological maturity.

When is it time to take the leap?

• When the team needs more control, tools, and agility.
• When sales scale and the current platform falls short.
• When you want to operate in more than one country or integrate external systems.
• When aiming to improve user experience and increase conversion.
• When you want the platform to adapt to the business, not the other way around.

In all of these cases, Shopify Plus isn't just an alternative: it's an evolution.

Conclusion

Tiendanube plays a key role as an entry platform into the world of eCommerce, but its reach has limits.

For brands that have already validated their business model, grown their sales, and want to compete seriously, Shopify Plus offers the infrastructure, tools, and flexibility needed to scale without restraints.

It's not about starting over, but rather taking the next step with technology that supports that growth.

Do you feel like your business is already beyond Tiendanube?
We support strategic migrations to Shopify Plus so that the transition is quick, efficient, and profitable.

We are certified Shopify Plus partners and eCommerce specialists with 25 years of experience in digital media.

Contact us and find out how we work: https://lop.global/pages/contacto