LOP X Shopify: This is how the Official B2B Meetup went

During this new official meetup that we organized with Shopify , we addressed the main trends in B2B eCommerce, focusing on the creation of personalized shopping experiences, process optimization, payment management, logistics, and the scalability of the wholesale channel.

We have the participation of leading figures in the sector:

• Antonio Martínez Bretón , Head of LATAM Partner Management at Shopify .
• Valeria Trelles , Online Business Development Head at Mercado Pago .
• Mercedes Rivadeneira Bellavilla , Commercial Director LatAM at Zipnova .
• Esteban Di Stilio , Co-Founder and Creative Director of LOP .

The event was moderated by Sergio Di Stilio , Co-Founder of LOP .
Throughout the meetup, we presented the capabilities of Shopify Plus for B2B , along with Mercado Pago 's payment solutions and Zipnova 's specialized logistics, showing how an efficient integration of these tools allows you to scale the wholesale channel with greater control, efficiency, and regional projection.

For us, this meeting was a space for exchange and updating with partners who seek to professionalize B2B operations and adapt to the new demands of digital commerce to empower brands.