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InglesThe importance of social networks in an increasingly technological and digital world is increasing.
In this pandemic situation, the importance is even greater, with the idea of reconnecting with customers, generating new interactions and maintaining sales.
According to Ariel Graizer, president of the Argentine Internet Chamber, internet traffic has increased by 35% in Argentina since social isolation began. People are more connected and therefore use social networks more, a fact that cannot go unnoticed in your company.
Advantages of social networks
The advantages of social networks are numerous. First and foremost, they serve to publicize your company: the services provided, its history, the products that are sold, etc. Second, it allows you to connect and interact with a larger number of people so that your company expands its reach.In addition, providing information on the company's services and products, or showing the activity of either the workers, the factory or what concerns the company, it is possible to enhance the ability to generate new buyers and build customer loyalty. usual. However, it is impossible not to take into account this global pandemic context when generating content.
The difference of being present and adapting to the current situation
In the framework of Covid-19, reaching people in a different way and showing empathy makes a difference. Generating closeness with people makes them identify with the message being transmitted and makes them more willing to purchase the services or products that your company offers.In the case of wanting to make a publication directly so that customers buy, it is important to make clear the benefits that your product can provide. You can also give a discount or offer the option to buy in installments, to provide more facilities to the customer and increase the chances of sale.
Our clients
JELUZ . An Argentine company dedicated to the manufacture and development of electrical products with a 50-year history, it has adapted to the current situation of the pandemic and, in addition to continuing with its usual production, has begun to manufacture protective face masks, both for its employees and for sell to customers and donate to entities that need them. Martín Insaurralde, mayor of Lomas de Zamora, Buenos Aires, visited the company thanks to a donation made by Jeluz to the Municipality .TACSA . A leading company in the manufacture and sale of insulating tapes with 35 years of experience, it also adapted to the moment with a useful demarcation tape that can be used in factories, businesses and premises to delimit spaces and create the necessary social distance with the aim of preventing contagion of Covid-19.
COLVEN . A leading company in the production and marketing of control, safety and comfort devices for vehicles and industrial machinery, it published, through its brands VIGIA and VITRAN, tips for vehicle maintenance on their respective social networks.
Our service in the digital world before Covid-19
At Lop Multimedia we provide a social media, marketing and eCommerce development service that is tailored to each client. In the context that is being experienced due to Covid-19, we gave different companies the possibility of adapting to the situation to enhance their brand.RUSTY . Clothing is one of the hardest hit items in the face of the pandemic. We work together with Rusty, a leading brand of clothing and accessories for men, women and children in the development of its eCommerce with the aim of marketing all its products online.
BLACK SHEEP. Bars were also significantly affected in this context. In this area, we developed the online store of Oveja Negra, a historic pub located in San Isidro, so that you can sell your products with the option of making shipments or for people to take away, among other aspects.
We invite you to learn more about our clients and services.
