We developed the new B2C online store on Shopify Plus to enhance the brand's digital experience in Argentina. We led this project with a focus on performance, scalability, and user experience. Go Live B2B eCommerce coming soon.
New Era is a globally recognized brand as the official cap supplier for the MLB, NFL, and NBA, with iconic designs like the 59FIFTY and a strong influence on urban fashion that have positioned the brand as a benchmark in more than 80 countries.
Argentina B2C - B2B
eCommerce
B2C Development on Shopify Plus to enhance the brand's digital experience in Argentina. We led this project with a focus on performance, scalability, and user experience.
We respect the brand's international identity and optimize the shopping experience for Argentine users through a UX reengineering process focused on their habits and preferences.
Simultaneous development of B2C and B2B stores on Shopify Plus to strengthen and boost the brand's expansion in the region. Go Live, a B2B solution, is coming soon.
For us, eCommerce is not just another store, it is the heart of New Era's digital strategy in Argentina. When we decided to migrate to Shopify, we did so because we needed speed, flexibility, and a shopping experience that lived up to the brand. In less than a month, we saw remarkable growth, but most importantly, customers began to perceive a clear, fast, and reliable website.
This project demonstrated that migration is not simply a change of platform or a more attractive design: it is a commitment to a stronger community and a forward-thinking business. And when technology is aligned with strategy, the results are more powerful than one might imagine.
— Agustín CarnevaleeCommerce Manager New Era Argentina
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